HappyWeb

Building the growth ecosystem for independent e-commerce brands.

HappyWeb combines Shopify growth expertise, purpose-built technology, and a consumer discovery platform to help independent brands improve performance, reach new audiences, and build more valuable e-commerce businesses.

Mission

Helping independent brands grow with greater clarity, capability, and control.

We are building a long-term ecosystem for the next generation of independent commerce. Our consulting services, Shopify applications, and consumer platform each address a different stage of growth—from understanding performance and strengthening internal capabilities to reaching and engaging new customers.

Expertise

We help Shopify teams identify growth constraints, make better decisions, and develop the skills and systems required for sustainable growth.

Technology

We build practical applications that turn fragmented data, workflows, and opportunities into clearer actions for e-commerce teams.

Connection

We create new ways for independent brands to be discovered, communicate their stories, and build direct relationships with relevant consumers.

Brand ecosystem

Three connected brands, one e-commerce growth ecosystem.

The “Z” identifies the HappyWeb family: specialized, internet-native businesses that connect growth expertise, enabling technology, and direct-to-consumer discovery.

HappywebZ

The consulting and training business for Shopify brands. HappywebZ identifies growth constraints, designs customized growth systems, and trains teams to apply them with confidence.

Visit HappywebZ

CapylabZ

The technology business for Shopify growth. CapylabZ builds applications that help store owners understand performance, prioritize opportunities, test improvements, and execute clearer growth roadmaps.

Visit CapylabZ

HobbiZ

A content, directory, and social platform connecting consumers with the brands, products, and interests they care about. Shopify stores can build company profiles, publish stories and updates, promote products, and reach relevant audiences through native advertising.

Coming soon

Strategy

Practical today, ambitious for the long term.

HappywebZ and CapylabZ solve immediate, valuable problems for Shopify businesses through consulting, training, analytics, and growth technology. The expertise, relationships, and revenue they generate support the gradual development of HobbiZ as a new consumer acquisition and engagement channel for independent brands.

This creates a connected model: we help brands improve how they operate today, give them technology to sustain that progress, and ultimately provide a platform through which they can reach consumers directly.

Now

Deliver growth audits, management systems, online training, and Shopify applications that help e-commerce teams make better decisions and improve performance.

Next

Launch HobbiZ progressively, beginning with consumer profiles, brand directories, company pages, content publishing, product discovery, and native advertising opportunities.

Long term

Build a consumer-scale content and social platform where people discover brands through their interests, follow the companies they value, share recommendations, and develop richer relationships with independent businesses.

Team

Led by operators, builders, and growth practitioners.

Julie Chouvion

Julie Chouvion

Managing Director

Julie leads company strategy, operations, business development, partnerships, and customer relationships.

Thomas Porhel

Thomas Porhel

Chief Product & Technology Officer

Thomas leads growth methodology, product and technology strategy, analytics systems, and the development of CapylabZ and HobbiZ.

Business information

Company details.

Company name
HappyWeb株式会社
Company registration number
2020001161647
Established
February 26th, 2025
Address
〒220-0004 Kanagawa, Yokohama, Nishi Ward, Kitasaiwai, 1 Chome−11−5 相鉄KSビル 6F・9F

Contact

Get in touch.

Contact us about Shopify growth consulting, team training, CapylabZ applications, HobbiZ partnerships, advertising opportunities, or general company inquiries.